File sharing - the industry changes tack.

You may have seen this advert in the Guardian on 28th September. Its an interesting change of approach for the music industry who have previously tried using various tactics and techniques to deal with the issue of file sharing.  This has included threatening end users and internet providers, and bleating loudly to anyone who will listen. It is particularly interesting for readers of blogs, as the full page advert paid for by UK Music is actually a reproduction of a blog posting by the lead singer of the indie band Future of the Left earlier in the year. The advert has created a lot of discussion, not least on the excellent Guardian musicblog, and is a further reminder that the music industry is trying desperately to deal with the issues created by technology, and failing to properly embrace them.